About Us

Life's moments, taken seriously.

Milestones only come around once. We build product brands around the ones worth getting right.

A couple holding hands on their wedding day
A mother holding her newborn baby
Opening a gift on a special occasion

Life's Moments

The journey of life is a string of milestones.

Moving up a grade. Your first prom. Graduating college. Getting engaged. Getting married. Having a baby. A family adventure. A hobby you finally commit to. Most of these moments happen once — so we think they deserve to be memorable and extraordinary.

Our mission is simple: create product brands that help you live life's moments to the fullest. Life is short, so let's make the best of each and every one.

  • First day of school
  • Prom night
  • Graduation day
  • Getting engaged
  • Wedding day
  • Welcoming a baby
  • Family adventures
  • A new hobby
Up The Moment logo
Cumming, Georgia

Our Story

A mom-and-pop shop, built near the mountains.

We're a small, family-run e-commerce business based out of Cumming, GA, near the North Georgia mountains. We started in 2019 with a simple hope: build brands that help people live life's moments to the fullest.

We wake up every day excited about the opportunity in front of us — and we're just getting started. Check back as we keep developing new products and new brands for the moments that matter.

See Our Brands